-- Over 40% of U.S. online video users watch online video on at least a weekly basis
-- Over 70% of U.S. online video users watch online video on at least monthly
-- 80% of U.S. online video users have watched an advertisement in an online video.
-- 80% of U.S. online video users have watched an advertisement in an online video.
-- 52% took action after watching video
-- 28% looked for more information
-- 19% clicked a banner ad that accompanied the vide
-- 16% took action something as a result of the ad
-- 56% prefer that the advertisement is related to the video content.
-- Both 15- and 30-second pre-roll ads are effective at lifting brand awareness;
-- 56% prefer that the advertisement is related to the video content.
-- Both 15- and 30-second pre-roll ads are effective at lifting brand awareness;
-- 30-second ads outpace 15-second ads in "likeability."
The Benefits Of Online Video Marketing Are Many:
People respond more to videos. They are more appreciative of what they can actually hear and see, after all, instead of what they can only read. Videos instantly give your brand a lot of credibility. Videos carry with them a sense of professionalism that's quite difficult to match in the digital world. Videos can easily be delivered to a wide market. They're not like eZines that require the contact details of your leads beforehand. Videos can actually become viral ever so easily. Just launch one compelling and engaging video and you'll be surprised by the sheer amount of traffic it will generate for your website. Videos are more efficient sales tools than any other digital mediums. You can clearly and efficiently convey whatever you want to share. Videos provide visual and auditory mediums that you can manipulate to present your ideas in the most efficient way possible. Videos are known to be highly effective for casual online users who are quite hesitant when it comes to offers on the Internet. Since videos pack more credibility when compared to other mediums, they are more capable of winning the segment of a market that is generally considered hard-to-get. Videos allow a lot of liberty for creative expression. You are not limited to certain styles, manners, or rules. Your imagination can run free and create the most memorable and exciting package your viewers are sure to appreciate and enjoy. Despite the high demand for videos these days, they are still considered unique and special presentation formats that are sure to entice people to "tune in" to whatever you want to share through - Let us put your video on the top video websites on the Internet
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